Most people access the internet via search engines – and changing how they work could have big repercussions supersizer/Getty Images
The progress of artificial intelligence models over the past few years has been faster than almost anyone expected. Some advances have left society scrabbling to adapt. Teachers are struggling to stop students using chatbots to write their essays, artists claim they are losing paid work to image-creating AIs and efforts are under way in some places to replace journalists with large language models. But bigger changes are afoot.
Google, Microsoft and Baidu, which run …
