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The word: Astroturfing

7 February 2007

PICOTECHNOLOGY will prevent bird flu, cure cancer and preserve national security, or so you read in the paper. A letter in a different newspaper puts the same argument, signed by an association of citizens concerned about epidemics. Then another…

It looks like a groundswell of support for the next big thing, but have you been astroturfed? What seems at a glance to be a grass-roots campaign may sometimes be a fake: just as what at first sight looks like grass in a sports stadium may turn out to be AstroTurf, a woven polymer substitute.

“It looks like a groundswell of support for the next big …

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